Guide
Do you need a logo and branding
Branding gets sold as a big expensive exercise, and for a small trade business it rarely needs to be. What you actually need is to look like the same business everywhere someone meets you.
What consistency actually means
The name on your van, your invoices, your Google profile and your website should match exactly. Same spelling, same colours, same phone number.
That alone makes a one man operation look established, and it helps Google connect all the places you appear online.
A simple logo is enough
You need something clean that works small, on a van door and on a phone screen. Two colours, a readable name, nothing fussy.
Spending a fortune on an identity before you have a website is the wrong order. The website brings in work, the logo sits on top of it.
Colours and photos do more than a logo
People remember a tidy van, a clean uniform and good photos of finished work far longer than they remember a mark.
Pick two colours, use them everywhere, and put your own photos on the site instead of stock images.
When it is worth investing properly
If you are moving into higher end work, competing for commercial contracts or planning to sell the business eventually, a proper identity earns its cost.
Before that, put the money into the website and getting found. That is what fills the diary.
Common questions
Can I start a website without a logo?
Yes. A clean wordmark of your business name works fine and can be replaced later without rebuilding anything.
Do you design logos?
We can sort a simple one as part of a build. Ring us and we will tell you honestly whether you need more than that.
Where to go next
Want us to sort this for you?
We build the site for free and look after the hosting, the updates and the local SEO for €59.99 a month on a 12 month minimum. Have a chat with us and see if it suits.
More guides like this
- What Pages a Trade Website NeedsA simple page structure that covers search, trust and getting the call.
- How to Write a Service Page That ConvertsThe order you say things in matters as much as what you say.
- Why Your Website Is Slow on MobileMost of your visitors are on a phone, often on patchy signal. Speed is a sales issue.