Guides for Irish trades and small businesses

Costs and budgeting

What a website actually costs in Ireland, and how to spend your money where it brings work back.

• How Much Does a Website Cost in Ireland?What websites typically cost in Ireland, what changes the price and the costs people forget about.
• What a Trade Website Costs in IrelandThe real numbers behind a trade website quote and what actually moves the price up or down.
• Pay Monthly Website or Pay Once OffTwo ways to buy a website, and which one actually suits a small Irish trade.
• What a Monthly Website Fee Should IncludeA checklist for working out whether a monthly website fee is fair value or just rent.
• The Hidden Costs of a Cheap WebsiteWhere the money really goes when a bargain build turns into a yearly bill.
• Website Budget for a New Trade BusinessWhere to spend first when you are just starting out and money is tight.
• Is a DIY Website Builder Worth It?What the drag and drop builders are genuinely good at, and where they let trades down.
• How Much to Spend on SEO in IrelandA realistic look at SEO budgets for small Irish businesses and what the money should be buying.
• Website or Van Signage: Where to SpendComparing the marketing spends most trades already make against what a website does.
• Own Website or Lead Sites for Trades?How paying per lead compares with your own website, and when to use both.
• Website design cost in IrelandA straight look at what Irish businesses pay for a website and what changes the price.

Getting found locally

Google Business Profile, reviews, maps and everything that makes you show up in your own area.

• Google Business Profile Guide for Irish TradesA plain English guide to setting up your Google Business Profile and showing up on the map in your area.
• Google Business Profile Setup for TradesA step by step run through of the free listing that decides whether you appear on the map.
• How to Get More Google ReviewsThe asking part is the hard bit. Here is a routine that works without feeling pushy.
• How to Rank in Your Own TownWhy local rankings are so uneven, and what actually moves them in your favour.
• Service Area Business or Shop AddressWhich Google setup suits you, and why getting this wrong quietly limits your reach.
• Local Citations and Directories in IrelandThe unglamorous listings work that quietly props up your local rankings.
• Why You Do Not Show on Google MapsWork through the usual suspects in order before assuming it is something complicated.
• Google Photos That Win JobsA phone camera and two minutes at the end of a job is all this takes.
• Getting Found in Nearby TownsYou can rank beyond your own town, but not by copying the same page twenty times.
• Google Profile Categories and ServicesOne dropdown decides half of what you appear for. Choose it carefully.
• Using Google Posts and UpdatesA quiet feature most competitors ignore. Ten minutes a fortnight.
• Why Competitors Outrank You LocallyUsually it comes down to four things, and none of them are secret.
• Showing Up in AI Search ResultsPeople are asking assistants for a tradesman now. Here is what decides who gets named.

Guides by trade

What each trade needs from a website, based on how that trade actually wins work.

• Websites for Plumbers in IrelandEmergency calls come first. Here is how a plumber site should be built around that.
• Websites for Electricians in IrelandCertification, EV chargers and rewires. What an electrician site needs to say and show.
• Websites for Carpenters in IrelandCarpentry sells on the finish. Your site needs to show it properly.
• Websites for Roofers in IrelandRoofing is a trust sale. Your site has to do the reassuring before you arrive.
• Websites for Kitchen Fitters in IrelandA kitchen is a big decision. Your site has to make it feel safe.
• Websites for Painters and DecoratorsA crowded trade locally. Here is how a site makes you the obvious choice.
• Websites for Landscapers in IrelandSeasonal work, big visual projects and the maintenance contracts that steady the year.
• Websites for Tilers in IrelandTiling lives or dies on detail. Your photos need to prove it.
• Websites for Plasterers in IrelandSkimming, rendering and dry lining are different jobs. Your site should say which you do.
• Websites for Bathroom Fitters in IrelandOne bathroom in the house and it is out of action for a week. Deal with that fear first.
• Websites for Heating Engineers in IrelandServicing, breakdowns and heat pumps. Three different customers, three different pages.
• Websites for Builders and GroundworksBig jobs, big budgets and a customer who will research you thoroughly first.
• Do Tradesmen Need a Website in Ireland?An honest answer, including when you can get by without one.

Website essentials

The pages, photos, forms and speed that turn a visitor into a phone call.

• What Pages a Trade Website NeedsA simple page structure that covers search, trust and getting the call.
• How to Write a Service Page That ConvertsThe order you say things in matters as much as what you say.
• Why Your Website Is Slow on MobileMost of your visitors are on a phone, often on patchy signal. Speed is a sales issue.
• Contact Forms That Actually Get UsedMost forms ask too much and get ignored. Here is what works.
• Mobile First Design for Trade WebsitesDesign for a thumb on a phone in a kitchen, not a laptop on a desk.
• Do You Need a Logo and BrandingYou need to look consistent. That is not the same as a rebrand.
• What to Put on Your About PagePeople read it before they ring. Make it sound like a person.
• Hosting and Domains Explained SimplyThe boring bit that causes the most trouble later. Get it right at the start.
• Keeping Your Website SecureSmall business sites get attacked constantly. Most of it is preventable.
• How Often to Update Your WebsiteNot constantly, but not never either. Here is a realistic rhythm.
• Ecommerce website design in IrelandSelling online from Ireland: payments, delivery, VAT and the build itself.

Winning and managing work

Quoting, following up, handling reviews and keeping the diary full.

• How to Write a Quote That Wins WorkThe cheapest quote does not always win. The clearest one usually does.
• How to Follow Up Without Being PushyMost lost jobs were never chased. A short message is all it takes.
• How to Handle a Bad ReviewYour reply is read by far more people than the review itself.
• How to Stop Time Wasting EnquiriesFewer, better calls beats a phone that never stops with jobs you do not want.
• Answering Calls When You Are on the ToolsA missed call is usually a lost job. Here are the realistic fixes.
• Getting Repeat Work From Past CustomersThe cheapest work you will ever win is from someone who already trusts you.
• Keeping the Diary Full in Quiet MonthsThe work you do in the quiet months decides how busy the next ones are.
• Deposits and Getting Paid on TimeSet the terms before the work starts and most payment problems disappear.

Grants, rules and admin

Funding, GDPR, cookies and accessibility explained in plain English.

• Grants and Supports for Small Irish FirmsThere is help available for going online. Here is where to start looking.
• GDPR Basics for Small Irish BusinessesLess frightening than it sounds, but it does apply to you.
• Cookie Banners ExplainedEveryone has one. Most are set up wrong. Here is the short version.
• Website Accessibility in IrelandAn accessible site is easier for everyone, including the customer squinting at a phone in the sun.
• What Legal Pages Your Website NeedsFour or five short pages that save you a lot of bother later.
• The Trading Online Voucher has closed. What replaced it?The old website grant is gone. What the Grow Digital Voucher covers and who can apply.

Software, CRM and AI

When the clever stuff is worth it for a small Irish firm, and when it is a distraction.

• Does a Small Trade Business Need a CRMSometimes yes, often not yet. Here is how to tell which you are.
• AI Chatbots for Trade WebsitesUseful for the simple questions at ten at night. Useless if it gets in the way.
• Automating the Admin in a Trade BusinessGet the evening paperwork down. Start with the jobs you repeat every week.
• Spreadsheets Versus Proper SoftwareSpreadsheets are underrated. They are also where a lot of businesses get stuck.
• Choosing Software for a Small BusinessMost bad software decisions come from buying before knowing the problem.

Rather just ask us?

We are happy to answer a question with no pitch attached. Book a free call or give us a ring and we will tell you straight what we would do.