Guide

Websites for carpenters in Ireland

Carpentry is one of the few trades where the customer can genuinely see the difference between good and average. That makes your website mostly a showcase, and it means bad photos cost you real money.

The gallery is the whole pitch

Someone thinking about fitted wardrobes has a picture in their head. Your job is to show them something close enough to it that they can imagine it in their own hall.

Group the photos by type of job rather than dumping them all together. Wardrobes, alcove units, stairs, decking, doors. People are looking for their own job, not a general portfolio.

Say what kind of carpenter you are

A builder looking for first and second fix on a site and a homeowner looking for a media unit are not the same customer. If your site does not make clear which you do, you get the wrong calls and miss the right ones.

Be specific. Site carpentry, fitted furniture, kitchens, restoration, or a mix. Say it plainly on the homepage.

Pages that bring the right enquiries

Most carpenters do well with something like this.

  • Fitted wardrobes and bedroom furniture
  • Alcove units, shelving and media walls
  • Stairs, handrails and balustrades
  • Doors, skirting and architrave
  • First and second fix for builders
  • Decking and outdoor timber work

Explain how a bespoke job works

People hesitate because they do not know what they are signing up for. A short run through of the process, measure, design, agree, build, fit, removes most of that hesitation.

Give a rough timeline too. Knowing a wardrobe takes a few weeks rather than a few days stops awkward conversations later.

Common questions

How many photos should a carpenter put online?

Enough to cover each type of work you want more of, with a few angles each. Quality matters far more than quantity.

Should I show prices for fitted furniture?

A from figure for a typical job helps people self select. Anything more specific tends to backfire because every room is different.

Where to go next

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