Guide

Using Google posts and updates

Google lets you post updates directly onto your business profile, and almost nobody in the trades bothers. It takes minutes, it keeps the profile looking active, and it appears right where people are deciding who to ring.

What to post

A job you finished this week with a photo and two lines about it. That is the whole formula and it works better than anything clever.

Seasonal reminders work too. Gutters before autumn, boiler services before winter, outdoor work in spring.

Keep it short and useful

A couple of sentences, a decent photo and a button to ring you. Nobody reads a long post on a business profile.

Mention the area. "Bathroom refit finished in Rathfarnham this week" does a small amount of local good on top of everything else.

How often

Every week or two is plenty. Consistency matters more than volume, and posts do fade after a period so an empty profile looks neglected.

Put it beside another routine, like Friday paperwork, or it will not happen.

What it is not

Posts are not a ranking shortcut. Their value is in the person looking at your profile deciding you are active and doing good work.

That decision is the one that turns a listing into a phone call.

Common questions

Do Google posts help rankings?

The direct effect is small. The real benefit is that an active profile with recent photos converts far better than a stale one.

How long do posts stay up?

They fade after a period, which is why a steady trickle beats one burst of ten posts.

Where to go next

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