Guide
Websites for painters and decorators
Painting and decorating is one of the most competitive local searches there is, because the barrier to entry is low. The upside is that most of your competition has no website worth the name, so a properly built one puts you ahead quickly.
Show the standard, not just the colour
Anyone can paint a wall. The difference is in the cutting in, the prep, the lack of drips on the skirting. Close up photos of neat edges and clean lines make that difference visible.
Before and after of a tired hallway or a weathered exterior is worth more than a stock photo of a paint tin every time.
Split interior, exterior and commercial
Interior work is emotional, people want their house to feel new. Exterior work is practical, it is about weather and maintenance. Commercial work is about scheduling and minimal disruption.
Three pages, three tones. Each one can then rank for its own searches.
Cover the worries
Put these in plain words somewhere on the site.
- How you protect floors and furniture
- Whether you clean up at the end of each day
- What prep is included in the price
- How long a typical room or house takes
- That you are insured
Areas matter more than most trades
Decorating is booked locally and repeat work follows a road. Mentioning the actual suburbs and towns you work in helps you show up for those searches and tells people you are nearby.
A Google Business Profile with steady reviews and fresh job photos does the heavy lifting alongside the site.
Common questions
How do painters compete with cheaper quotes online?
By showing the prep and the finish. Photos of the work and reviews mentioning tidiness beat a lower number on their own.
Is a gallery enough on its own?
No. You need pages that mention the services and areas in words, because that is what Google reads.
Where to go next
Want us to sort this for you?
We build the site for free and look after the hosting, the updates and the local SEO for €59.99 a month on a 12 month minimum. Have a chat with us and see if it suits.
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