Web design for flooring and floor sanding in Ireland
Flooring customers search by material, not by trade. They type solid oak, engineered wood, LVT or floor sanding, and whoever has a proper page for that exact thing gets found.
Who is actually searching for you
Homeowners replacing carpet, people who have pulled up old flooring and found boards worth restoring, landlords needing something hard wearing, and offices and shops needing commercial grade fitting.
Floor sanding and restoration is its own market with very visual results and, in most towns, surprisingly little competition online.
What convinces this customer
Before and after on sanding jobs, which is one of the most dramatic transformations in any trade and badly underused.
Detail on materials. What suits underfloor heating, what handles dogs and children, what is realistic in a kitchen. Advice sells better than a product list.
What your website has to do
Have a page per material and per service rather than one flooring page trying to rank for everything.
Explain measuring and pricing so somebody can work out roughly what a room will cost before they ring.
What a flooring contractor website needs
A page per material
Solid, engineered, laminate, LVT and sanding are separate searches. Each needs somewhere to land.
Sanding before and afters
Grey tired boards beside a finished floor. The strongest visual proof in this trade.
Pricing guidance per square metre
Supply and fit ranges so somebody can size up the job without a visit.
Getting found, and getting it built
A website only earns its keep when people find it. Our full explanation of how we do that is on the SEO for Irish trades page, with the map results side covered on local SEO in Dublin.
There is nothing to pay upfront. We build the site for free and you pay a single monthly amount, set out in full on pay monthly websites. Hosting is included too, as explained on our website hosting page, and you can see how we approach website design or browse our portfolio.
Questions from flooring contractors
We do supply and fit, does that change the site?
It does. We separate supply and fit from fit only so both types of customer find what they need without confusion.
Is floor sanding worth its own page?
Very much so. It is a distinct search, it is highly visual and in most areas there is little serious competition.
What does it cost?
A free build and then €59.99 a month on a 12 month minimum, covering hosting, upkeep, edits and ongoing search work.
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Get found for the floor they want
Book a free call and we will map the materials and services worth their own pages.