For stairs and joinery

Web design for stairs and bespoke joinery in Ireland

Bespoke joinery is bought with the eyes. Somebody has an idea in their head and they are looking for a maker whose work matches it, which makes your photography the entire sales pitch.

Who is actually searching for you

Homeowners renovating who want a staircase replaced, self builders specifying stairs, doors and trim, and architects or interior designers looking for a maker who can execute a drawing.

There is also a steady flow of one off commissions: a library wall, a window seat, a fitted alcove, which often start as a saved photograph.

What convinces this customer

Craft shown close up. Joints, timber grain, finishes and details, not just a wide shot of a finished hall.

Materials and options explained. Oak against painted, open riser against closed, glass or steel balustrade, and what each does to the price.

What your website has to do

Carry big photography without being slow, which takes proper image handling rather than an off the shelf gallery plugin.

Let somebody send a reference photo with the enquiry, because that is how the conversation actually starts in this trade.

What a stairs and joinery maker website needs

Craft detail photography

Close ups of joints, finishes and timber. This is where the price is justified.

Materials and options

What you work in and what each choice means for cost and lead time.

Reference photo enquiries

People arrive with a picture they have saved. Let them send it in one step.

S. Murrays Carpentry case study

How we built a carpentry website around finished work, materials and enquiries from homeowners and builders.

Read the case study

Getting found, and getting it built

A website only earns its keep when people find it. Our full explanation of how we do that is on the SEO for Irish trades page, with the map results side covered on local SEO in Dublin.

There is nothing to pay upfront. We build the site for free and you pay a single monthly amount, set out in full on pay monthly websites. Hosting is included too, as explained on our website hosting page, and you can see how we approach website design or browse our portfolio.

Questions from stairs and joinery makers

Should we publish lead times?

A realistic range helps. Bespoke customers plan ahead and would rather know now than discover it after falling in love with a design.

Do we need prices for bespoke work?

A starting figure for a typical staircase is enough. It stops enquiries from people expecting an off the shelf price.

What does it cost?

A free build and then €59.99 a month on a 12 month minimum, covering hosting, upkeep, edits and ongoing search work.

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Let the craftsmanship show

Book a free call and we will look at how to present your work properly.